All In is a family wellness program with a mountain-hiking theme. Families improve health in 4 core areas — Move More, Eat for Energy, Live on Purpose, and Connect — by practicing new behaviors and supporting each other along the way.

Designed to leverage the powerful influence of relationships on health behaviors, each family works together to climb the mountain,reaching the summit in 8-12 weeks. Families earn elevation by completing health-boosting daily, weekly, and one-time activities — while strengthening relationships.

Launch date: November 2010