Whatever Happened to Discretion?

August 27, 2014

Why It’s More Important Than Ever

Better Together: Workplace Wellness + EAP

Isn’t it interesting that in a time when privacy — for data security, health information, and political matters — is such a hot button, oversharing has never been more rampant? It’s hard to go anywhere without seeing or overhearing more than you care to — and the same holds true for workplace wellness programs.

Blame It on Facebook
People used to make some effort to keep their personal business personal. Now they go on Facebook, reality TV, and YouTube to reveal their most embarrassing, and in some cases scandalous, intimate moments. As soon as the back wheels of the plane touch down, people flip on their phones: “Hey, what’s up? We just landed…” then launch into a conversation while everyone within 4 rows listens in (unless, of course, they’re having their own non-private conversation).


Creating a Wellness Career Worth Having

August 19, 2014

by Dean Witherspoon   Dean's profile on LinkedIn  

I left the big corporate world 20 years ago to strike out on an entrepreneurial adventure because I thought I could do some things better — and also because I felt like a square peg trying to fit into a round hole in the Fortune 100 environment. Many bumps, bruises, and a couple of small business near-death experiences later, I can honestly say I’ve had the time of my life, and look forward each day to working with a wonderful group of dedicated, highly skilled professionals who do great work and have fun doing it.

At the same time, many of my contemporaries at large companies are hanging on, counting the days until they maximize their pension, collect their gold watch, and ride off into the sunset. It’s a little sad… these are smart people with a lot left in the tank, who played by the rules but got beaten down over the years, surviving multiple downsizing episodes and budget cuts. Yet these normal ups and downs are easier to ride out than the abrupt shifts in direction every 5 years — a rollercoaster ride of corporate life that produces emotional and psychological whiplash.


8 Great Ways to Boost Participation

August 19, 2014

by Dean Witherspoon   Dean's profile on LinkedIn  

Ask any wellness manager about their top 3 program goals, and you’re sure to hear increase participation among them. Though other factors such as intrinsic motivation are more meaningful in the long run than simply signup numbers, here are 8 can’t-miss techniques to expand this important factor:


Are Online Platforms Killing Wellness?

August 05, 2014

by Dean Witherspoon   Dean's profile on LinkedIn  

A long-time client recently asked for a proposal to build an online wellness platform, with all the usual bells and whistles. We thoughtfully considered it, then respectfully declined. Saying “no” isn’t in our nature, but we have fundamental reservations about how these everything-but-the-kitchen-sink tools are used.

It’s not necessarily the platform itself — indeed, some are technologic marvels capable of delivering brilliantly conceived wellness services efficiently and affordably. And we make our living with online wellness campaigns, very often integrated with these same platforms, so it’s not without trepidation that I suggest our industry may not be using them well.

But in wellness today, there’s a perfect storm of hubris, ignorance, and hucksterism that drains budgets and produces tepid participation. Here’s why…