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Social Networking for Behavior Change Is Here to Stay

May 15, 2013


If you’ve friended someone lately — or shared a personal triumph with your followers — you’re in good company. About 58 million Americans use social media, and not just to post their latest awkward family photos.

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The Only Evaluation Question You’ll Ever Need

May 07, 2013

by Dean Witherspoon   Dean's profile on LinkedIn  

Some clients insist on asking 10 or more program evaluation questions each time they conduct an intervention. Our counsel is always the same:


  • The more questions you ask, the more the quality of answers will degrade — keep it as brief as possible
  • Don’t ask questions if you already know the answers
  • Don’t ask questions you’re not prepared to act on — and act on the data you do collect
  • Don’t ask questions because “it would be interesting to know.”
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3 Easy Ways to Win Over Participants

May 07, 2013

by Dean Witherspoon   Dean's profile on LinkedIn  

Wellness professionals are in a unique position to fulfill 3 human cravings — and in the process achieve population health improvement:

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Health Promotion Program Spring Cleaning

May 01, 2013


Spring and summer are good times for looking through program clutter to discard the rubbish and polish the gems. Some suggestions:


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