August 19, 2014
I left the big corporate world 20 years ago to strike out on an entrepreneurial adventure because I thought I could do some things better — and also because I felt like a square peg trying to fit into a round hole in the Fortune 100 environment. Many bumps, bruises, and a couple of small business near-death experiences later, I can honestly say I’ve had the time of my life, and look forward each day to working with a wonderful group of dedicated, highly skilled professionals who do great work and have fun doing it.
At the same time, many of my contemporaries at large companies are hanging on, counting the days until they maximize their pension, collect their gold watch, and ride off into the sunset. It’s a little sad… these are smart people with a lot left in the tank, who played by the rules but got beaten down over the years, surviving multiple downsizing episodes and budget cuts. Yet these normal ups and downs are easier to ride out than the abrupt shifts in direction every 5 years — a rollercoaster ride of corporate life that produces emotional and psychological whiplash.
August 19, 2014
Ask any wellness manager about their top 3 program goals, and you’re sure to hear increase participation among them. Though other factors such as intrinsic motivation are more meaningful in the long run than simply signup numbers, here are 8 can’t-miss techniques to expand this important factor:
August 05, 2014
A long-time client recently asked for a proposal to build an online wellness platform, with all the usual bells and whistles. We thoughtfully considered it, then respectfully declined. Saying “no” isn’t in our nature, but we have fundamental reservations about how these everything-but-the-kitchen-sink tools are used.
It’s not necessarily the platform itself — indeed, some are technologic marvels capable of delivering brilliantly conceived wellness services efficiently and affordably. And we make our living with online wellness campaigns, very often integrated with these same platforms, so it’s not without trepidation that I suggest our industry may not be using them well.
But in wellness today, there’s a perfect storm of hubris, ignorance, and hucksterism that drains budgets and produces tepid participation. Here’s why…