Wellness Needs a Doritos® Locos Taco

by Dean Witherspoon     

Last year Taco Bell sold a million Doritos Locos Tacos a day — and hired 15,000 new employees, largely on the strength of that new menu item. The runaway success appears obvious in hindsight. Young men, in particular, love tacos and Doritos, so why not combine them? (Full disclosure: In researching this article I’ve tried them, and they’re pretty good.)

Recognition Doesn’t Cost Anything – 4 Tips to Do It Well

by Dean Witherspoon     

The Only Evaluation Question You’ll Ever Need

May 07, 2013

by Dean Witherspoon     

Some clients insist on asking 10 or more program evaluation questions each time they conduct an intervention. Our counsel is always the same:

• The more questions you ask, the more the quality of answers will degrade — keep it as brief as possible
• Don’t ask questions if you already know the answers
• Don’t ask questions you’re not prepared to act on — and act on the data you do collect
• Don’t ask questions because “it would be interesting to know.”