6 Ways to Sell Any Health Promotion Project
May 02, 2012
Health promoters are great at dreaming up new ways to get people involved in healthy lifestyle activities. But when it calls for a substantial investment or isn’t the way things have been done in the past, a good idea sometimes fades away if we’re not especially skilled at selling it to top management.
Here are a few techniques to push your ideas through:
- Emphasize the advantage. Outline all the ways your idea offers a benefit over existing practice. Price, time, and people resources are effective hot buttons.
- Stress compatibility. Show how the idea fits with past experience, values, needs, etc.
- Keep it simple. The more complex your idea, the less likely it will be accepted.
- Point to success. Highlight how similar approaches have been successful in other organizations or industries.
- Outline pilot potential. People like to test ideas in small ways before committing full support. Show how your project can be piloted, then rolled out on a larger scale.
- Show and tell. Create as much visual appeal as you can to make your project come alive — people like to “see” ideas.
Keep notes on how individuals respond to these different techniques so you can concentrate on those that work in future pitches.