by Dean Witherspoon   Dean's profile on LinkedIn  

This personalized email will raise signups in the first quarter — get it out to all of this year’s participants in early January:

Dear (name),

Just a quick note of appreciation for participating in XYZ wellness program last year. I hope you’re continuing to achieve your well-being goals.

As we begin the new year, I’d like to invite you to help us do a better job of meeting your needs. If you have suggestions for improving our programs/services or anything we can do to support your healthy lifestyle, please call me.

Here’s a link to our program schedule for (timeframe):(link). Let me know if you have questions or ideas.

Thanks again for your participation. All the best in 2017.

(your name and phone number) 


PS: When you have a moment, would you complete this 4-question survey at (link)? It will help us focus on your priorities. 

Use the resulting calls, feedback, and survey responses to help fine-tune your offerings. Be sure to get back to participants about how you’ve applied their input.

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