There’s good news and bad for holiday imbibers. The good news is the average adult really doesn’t gain 5-7 pounds between Thanksgiving and New Year’s. The bad news is the average adult does gain a pound between the holidays... and it’s likely to stick around.
Health promoters can use this knowledge to launch a 2-week or longer program called Get Down a Pound, which highlights the new information and gives everyone a manageable goal for late January or February. Participants are likely candidates for other ongoing weight management services as well. Some ways to make it fun:
You get the idea. Keep it simple, fun, easy to participate, then leverage the interest to boost participation in follow-up services.