by Dean Witherspoon   Dean's profile on LinkedIn  

There’s good news and bad for holiday imbibers. The good news is the average adult really doesn’t gain 5-7 pounds between Thanksgiving and New Year’s. The bad news is the average adult does gain a pound between the holidays... and it’s likely to stick around.

Health promoters can use this knowledge to launch a 2-week or longer program called Get Down a Pound, which highlights the new information and gives everyone a manageable goal for late January or February. Participants are likely candidates for other ongoing weight management services as well. Some ways to make it fun:

  • Pound for Pound. Charge a registration fee equal to 1 pound (£1 is about $1.52) that’s refundable when they lose their pound.
  • Pound Puppies. Host a kick-off walking event where participants can bring their pets for a stroll. Award random prizes only a dog would like – chewies, toys, biscuits, etc.
  • Pound Mound. Host a day where everyone brings in unopened holiday treats; mound them together in a display, then donate them to a local charity.
  • Down a Pound Fitness Events. Plan a different free activity each day such as an aerobic class, walking event, strength training class, etc.

You get the idea. Keep it simple, fun, easy to participate, then leverage the interest to boost participation in follow-up services.

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