This is a bit tongue-in-cheek, but the next time you hear a speaker or vendor toss one out you’ll have another perspective to reference:
Best practice. It’s a nice idea that doesn’t exist for anything in behavior change. Often plastered on vendor websites or marketing brochures, it’s an attempt to convey extensive research and the best science in delivering services. But the lack of sustainable success across populations for any intervention makes it moot.
ROI. Everyone wants to know “what’s your ROI” for this or that. Unless you’re willing to invest a lot of years and way more money than the intervention costs, there’s no way you can measure ROI for anything in wellness. There are just too many subjective variables you can’t control. Don’t feel bad; almost every discretionary benefit in business can’t be reduced to dollars and cents. They’re just not concrete enough to quantify.
Secret sauce. It’s touted as what makes your intervention so delicious that other people haven’t figured out. But there are no secrets in wellness — just little victories you build on over time to serve your population better, limit the rate of health risk increase, and, you hope, contribute to your organization's overall effectiveness and success.