by Dean Witherspoon   Dean's profile on LinkedIn  

No Limits Wellness

If you weren’t restricted by time or money, there’s almost no end to the number of individuals you could help in enhancing their health. Time and money are both limited… but maybe not as much as you think. 




Show Me the Money


Go get it. Sure, your budget has been pared and you have fewer staff than you did 3 years ago. But check your annual report. Is the organization making money? If so, there’s a good chance you can get some of it to reinvest in employee well-being. You may not be able to add it directly to your budget, but by partnering with other departments, community organizations, your health plan, local foundations, nonprofit groups, and individual work units, you can do a lot with a little.


by Dean Witherspoon   Dean's profile on LinkedIn  

Compete for Wellness Participants the Way Your Company Competes for Customers

Without knowing a thing about your organization’s business model, we’re confident that when it comes to acquiring customers, you don’t:


  • Wait for them to come to you
  • Pay them to use your services
  • Make it difficult to take advantage of your offerings
  • Tout unsubstantiated claims about your product or service

… not if you want to be in business long anyway.


by Dean Witherspoon   Dean's profile on LinkedIn  

Loyal participants are the best recruiters of new well-being program participants. Here’s how you can start building loyalty today:

 

  • Set high expectations. Many wellness managers think they’re doing participants a favor by adjusting down their goals. Not so (view the SlideShare Small Steps: A Good Start, But Not Enough). Big, yet realistic goals are a lot more motivating than wimpy ones that are easily attained but fail to have a big impact. 
  • Communicate continuously. Ratchet up your message and keep it high until it stops getting responses — then shift to another message. Participants want to feel they belong to something and know you care about them.