by Dean Witherspoon   Dean's profile on LinkedIn  

In the movie Rudy, the true story of a small-talent walk-on with the University of Notre Dame football team, there’s a scene where Rudy is alone in the locker room. He’s standing on a stool and pounding out a legendary Knute Rockne pregame speech. There was a fire in his gut that couldn’t be contained and eventually propelled him to his dream of making the team and playing in a real game.


Well-being managers going through the motions may get lucky and help motivate participants to change behavior, but it’s not likely. You need that fire inside… the passion for helping one person at a time enhance the quality of their life. 

by Dean Witherspoon   Dean's profile on LinkedIn  

We’re lucky to work in a field where creativity is a cornerstone of success. But the day-to-day grind can sometimes derail us from our creative intent. Keep these keys in mind to stay on track:


  • Believe you are creative — if you tell yourself you’re not, you won’t be.
  • Look for many possible answers; don’t assume the first solution is best — it usually isn’t, especially if you haven’t shared it and gotten input from other creative people.
by Dean Witherspoon   Dean's profile on LinkedIn  

We’ve helped several clients conduct simple to elaborate needs assessments recently and are struck by the seemingly illogical conclusions reached by some high-level managers. When it comes to health data, market research rules sometimes get tossed in favor of opinion or the way they think things ought to be. Here are 4 common mistakes to avoid:


  • Don’t expect your research to necessarily produce dramatic news. Some managers want to justify their project by making something from nothing. If you’re lucky, the data will grow in your direction over time, but just as often it moves in the other direction and you’ve made the wrong decision.