by Dean Witherspoon   Dean's profile on LinkedIn  

Heading into the home stretch of the 2016 Presidential campaign is an ideal time to pull out old glory as a promotional theme. And if you’d rather avoid politics, see if there’s another time of year you can leverage. Some ideas:


  • Election Day Campaign. Run a turn-out-the-vote style campaign, but gear it toward getting registrations. Offer a special signup incentive to those who register after fulfilling their civic duty. (Polling stations often provide voters with a sticker or some other item showing they voted that day.)
by Dean Witherspoon   Dean's profile on LinkedIn  

Businesses learn the most direct route to profitability is retaining key customers. A typical small to mid-size business can double profits in just a few years simply by increasing client retention 5%. 


Well-being managers, on the other hand, continue to strive for the hard to reach — those who have never participated. The reason: These resisters are often the high-risk/high cost elements. 

by Beth Shepard   Beth's profile on LinkedIn  



Whether it’s finding a fitness buddy and a convenient, safe place to walk or planning weekly menus and stocking up on vegetables, successful lifestyle change usually calls for preparation. The following are examples of how workplace well-being participants can get their behavior-change ducks in a row:


  • Choose the right targets. People often get stuck in a self-defeating cycle of tackling the same goals over and over in a series of unsuccessful attempts. With each failure, confidence takes a hit and makes success less likely. If focusing on fitness always leads to disappointment, suggest choosing another big target they’re more ready to change — like eating 5 servings a day of produce, or getting 8 hours of sleep each night. Success in one area of well-being often leads to simultaneous success in another; researchers call it coaction.1