Without knowing a thing about your organization’s business model, we’re confident that when it comes to acquiring customers, you don’t:
… not if you want to be in business long anyway.
Loyal participants are the best recruiters of new well-being program participants. Here’s how you can start building loyalty today:
In the movie Rudy, the true story of a small-talent walk-on with the University of Notre Dame football team, there’s a scene where Rudy is alone in the locker room. He’s standing on a stool and pounding out a legendary Knute Rockne pregame speech. There was a fire in his gut that couldn’t be contained and eventually propelled him to his dream of making the team and playing in a real game.
Well-being managers going through the motions may get lucky and help motivate participants to change behavior, but it’s not likely. You need that fire inside… the passion for helping one person at a time enhance the quality of their life.