by Dean Witherspoon   Dean's profile on LinkedIn  

Compete for Wellness Participants the Way Your Company Competes for Customers

Without knowing a thing about your organization’s business model, we’re confident that when it comes to acquiring customers, you don’t:


  • Wait for them to come to you
  • Pay them to use your services
  • Make it difficult to take advantage of your offerings
  • Tout unsubstantiated claims about your product or service

… not if you want to be in business long anyway.


by Dean Witherspoon   Dean's profile on LinkedIn  

Loyal participants are the best recruiters of new well-being program participants. Here’s how you can start building loyalty today:

 

  • Set high expectations. Many wellness managers think they’re doing participants a favor by adjusting down their goals. Not so (view the SlideShare Small Steps: A Good Start, But Not Enough). Big, yet realistic goals are a lot more motivating than wimpy ones that are easily attained but fail to have a big impact. 
  • Communicate continuously. Ratchet up your message and keep it high until it stops getting responses — then shift to another message. Participants want to feel they belong to something and know you care about them.
by Dean Witherspoon   Dean's profile on LinkedIn  

In the movie Rudy, the true story of a small-talent walk-on with the University of Notre Dame football team, there’s a scene where Rudy is alone in the locker room. He’s standing on a stool and pounding out a legendary Knute Rockne pregame speech. There was a fire in his gut that couldn’t be contained and eventually propelled him to his dream of making the team and playing in a real game.


Well-being managers going through the motions may get lucky and help motivate participants to change behavior, but it’s not likely. You need that fire inside… the passion for helping one person at a time enhance the quality of their life.