Our upcoming white paper: Intrinsic Motivation: The Foundation of Outstanding Well-Being Programs delves into the science supporting this model. Here’s an excerpt with steps to shift your programming in an intrinsic direction starting today.
Cross-promotion is an efficient way to breathe life into your communication strategy and, consequently, your well-being program. As consumers, we’re frequently exposed to this technique. In a well publicized example a few years ago, Google™ named its new Android™ operating system KitKat and relied on the Kit Kat® candy bar brand to stimulate interest. Nestlé, in turn, created a series of Kit Kat bars in the shape of Google’s Android mascot. Both companies reported that no money was exchanged in this agreement (techcrunch.com).
Along with having a big life outside work, we notice the happiest well-being managers don’t have their whole identity wrapped up in their job. They show a quiet confidence to make it, no matter what comes their way. Some suggestions to boost your self-sufficiency: