by Dean Witherspoon   Dean's profile on LinkedIn  


Now that the economy seems to have turned a corner and US business outlook is better than it has been in the last 4 years, allow yourself the luxury to take time to brainstorm some pie-in-the-sky, out-of-this-world participation ideas. Forget, for the time being, budget and time limits as well as historical participation. Allow yourself a half-day to noodle this idea: “What if… I could do anything I want to get people involved in a healthy lifestyle?”

Would you:


by Dean Witherspoon   Dean's profile on LinkedIn  


With the Presidential political season in full swing, we’ll be reminded often of our rights as Americans. It’s a good thing, because we take for granted many of our rights and freedoms, including choice, speech, and religion. In fact, losing these rights is almost unthinkable. Yet many of us — and the clients we serve — willingly give up leisure rights, or when we do exercise them, often feel guilty.

We would go a long way toward managing the stresses in our lives if we amended our personal constitution to include a leisure bill of rights. For example, you have the right to:


by Dean Witherspoon   Dean's profile on LinkedIn  


We had a great client about 10 years ago who loved our wellness campaigns and implemented just about every new program we created. Her population seemed to love them too, with approval ratings consistently in the high 90s. But then her management changed and so did the wellness program’s emphasis — from the goal to inspire behavior change with fun, engaging, theme-based campaigns, communication, and onsite programs like health fairs, to one focused on “proven” ROI strategies.


Somewhere along the line her new manager adopted the unquestioning belief that wellness ROI was what top management cared about and any initiative that couldn’t demonstrate it wasn’t worth funding. So they eliminated almost all the fun stuff and reinvested in a model that identified those at high risk, then channeled them into health coaching, and those at low risk into self-paced prevention modules — each tied to healthcare premium discounts for compliance.