Changing health behaviors ingrained over many years is a lot harder than selling someone a $200 gadget that holds 1000 songs. But the passing of the great innovator Steve Jobs has the entire business world reexamining the status quo to see if some of his magic can be captured for their industry. It’s long past time the wellness industry did the same.
So we’re taking this occasion to borrow from the well known 7 principles of Steve Jobs and ask: “What would Steve do” if he were in wellness?
Before you commit to offering a new wellness service, be sure you’ve covered these bases:
We’ve helped several clients conduct simple to elaborate needs assessments and are struck by the seemingly illogical conclusions reached by some high-level managers. When it comes to wellness data, market research rules sometimes get tossed in favor of opinion or the way they think things ought to be. Four common mistakes to avoid:
Even more common is the paucity of data collected before big decisions are made. If you’re contemplating major additions, deletions, or changes to the way you manage your program, do comprehensive research — internally and externally — then evaluate it honestly.