Cross-promotion is an efficient way to breathe life into your communication strategy and, consequently, your well-being program. As consumers, we’re frequently exposed to this technique. In a well publicized example a few years ago, Google™ named its new Android™ operating system KitKat and relied on the Kit Kat® candy bar brand to stimulate interest. Nestlé, in turn, created a series of Kit Kat bars in the shape of Google’s Android mascot. Both companies reported that no money was exchanged in this agreement (techcrunch.com).
Along with having a big life outside work, we notice the happiest well-being managers don’t have their whole identity wrapped up in their job. They show a quiet confidence to make it, no matter what comes their way. Some suggestions to boost your self-sufficiency:
Nora, a recently promoted team lead, has an insatiable drive to learn. Since joining the company, she has accessed many in-house learning opportunities, along with tuition reimbursement for online classes. She’s excited about her role as well as those opportunities for career development… and it shows.
After 2 years, Luke is getting bored with his day-to-day duties. He’s unaware of any employer-based support for learning. Unless his manager quits, there’s no way to advance within his department. He’s browsing online for jobs with more challenge and growth potential.