We’re lucky to work in a field where creativity is a cornerstone of success. But the day-to-day grind can sometimes derail us from our creative intent. Keep these keys in mind to stay on track:
We’ve helped several clients conduct simple to elaborate needs assessments recently and are struck by the seemingly illogical conclusions reached by some high-level managers. When it comes to health data, market research rules sometimes get tossed in favor of opinion or the way they think things ought to be. Here are 4 common mistakes to avoid:
Although “hanging chads” from the 2000 Presidential election haven’t come into play since (thankfully), every year there’s some confusion about the proper way to cast votes. The challenge highlights what veteran well-being managers have known for years: people miss a lot, don’t read thoroughly, and often fail to ask for help when they’re unsure what to do next. These problems usually can be caught and corrected with simple usability tests.
Would Mom Get It?
The reality check we often use at Health Enhancement Systems for testing new materials, websites, or promotional tools is “Would Mom get it?” The idea is to see whether someone not typically exposed to the thing you’re testing would easily grasp what you want them to do.