Powerful Promotion Sends
Delta Air Lines Wellness Challenge
Registration and Results Soaring

Powerful Promotion Sends Delta Air Lines Wellness Challenge Registration and Results Soaring

Background

Building an Effective Partnership

Delta’s Employee Health and Wellbeing team places high importance on implementing fun, effective, camaraderie-based workplace wellness challenges. Since partnering with HES in 2014, their wellness campaigns have reached record global participation. They’ve implemented 12 unique HES campaigns, including participant favorite Walktober, a seasonal fitness challenge that continues to inspire Delta’s population to take charge of their health and wellbeing.

Getting on the Radar

As Delta’s most loved corporate wellness challenge, 2018 Walktober season couldn’t come fast enough for some eager participants. Using both modern and traditional tactics to spread the word about registration was important in generating even higher turnout. The team developed a communication strategy that began in the summer and continued through implementation, incorporating HES-provided content and timelines as well as original promotion ideas. Components included email campaigns, intranet ads, posters, and Delta’s internal social media platform SkyHub as an effective new promotional tool.

Quick Stats

orange icon of four people

Benefit-eligible population:
85,000

green globe icon

Global reach:
304 locations in
52 countries

Training Champions

Delta equipped a team of 500 trained wellness champions with a complete toolkit including The Wellness Champion Guide to Walktober ― containing campaign details, ideas to boost participation, and general expectations ― as well as program logo/graphics. They had granola bars with a Walktober sleeve incorporating registration details to pass out to potential participants, too. Delta also hosted a champions-only competition to reward the individual whose 10-person team had the highest step count.

gold trophy with a shoe at the top
man at computer using the Walktober wellness challenge website

Wellness Challenge Results

man walking on a sidewalk on a sunny day

icon of person walking1.5 billion
steps recorded

Tall, golden autumn trees against a bright blue sky

yellow leaf icon122,526
autumn leaf icons earned

Diverse group of people with their hands piled on top of one another representing team

icon of a stack of hands showing unity, teamwork563
total teams

Four people with their arms around each other overlooking a sunset

orange icon of three people raising a flag32
teams with perfect scores

Wellness Challenge Results

man walking on a sidewalk on a sunny day

icon of person walking1.5 billion
steps recorded

Tall, golden autumn trees against a bright blue sky

icon of person walking122,526
autumn leaf icons earned

Diverse group of people with their hands piled on top of one another representing team

icon of person walking563
total teams

Four people with their arms around each other overlooking a sunset

icon of person walking32
teams with perfect scores

Power of Promotion

Outcomes exceeded Delta’s 2017 Walktober:

blue icon of a magnifying glass

67%
higher registration

red icon showing two people standing next to each other with arrows representing exchange

56%
of participants had a Solemate (8% increase)

yellow icon showing team participanting

61%
of participants competed
on a team (10% increase)

blue icon of a magnifying glass

67%
higher registration

red icon showing two people standing next to each other with arrows representing exchange

56%
of participants had a Solemate (8% increase)

yellow icon showing team participanting

61%
of participants competed on a team (10% increase)

From the Coordinator

We are so excited to achieve record global participation with HES. Challenges help our employees take charge of their own health and wellbeing in a fun way!

Jennifer Swanson,
Health & Wellbeing Specialist

Lessons, Tips, & Takeaways

purple life preserver icon

Don’t do it alone.
You can’t be everywhere at once, so commission others to be advocates for your program within their division/location/department. Find health and wellness supporters in your organization who aren’t part of your team and give them training and resources to spread the word.

orange speech bubble icon

Get social.
With the introduction of SkyHub, Delta’s Walktober team took to the online message board. The results? Lots of chatter: 400+ posts and 1200+ responses mentioned the campaign; they were full of inspiring stories and social support before, during, and even after the challenge.

green compass icon

Chart the course.
Look for ways to facilitate growth and reach new sectors of your population, then develop a communication plan. Join forces with internal experts to be sure you’re taking advantage of all available outlets. Be specific, with targeted messages. And remember: The earlier you start promoting, the better the impact. The HES Account Management Team has been around the wellness challenge block a few times, and they’re always willing to provide support and experience-based suggestions to help identify which promotional efforts will yield the most positive results for you.

blue icon of an ear and speech bubble

Listen to your population.
Does a certain wellness challenge create a buzz around the workplace? Go with it. If you find a campaign that gets participants enthused year after year, recognize it and give them what they want. But shake it up a bit, with new promotion techniques, live events, success stories, competitions and endorsements. Many HES clients run a favorite campaign annually or every other year for more than a decade, but it’s never exactly the same. HES updates and revamps popular programs so it’s easy to continue surprising and delighting participants.

purple life preserver icon

Don’t do it alone.
You can’t be everywhere at once, so commission others to be advocates for your program within their division/location/department. Find health and wellness supporters in your organization who aren’t part of your team and give them training and resources to spread the word.

orange speech bubble icon

Get social.
With the introduction of SkyHub, Delta’s Walktober team took to the online message board. The results? Lots of chatter: 400+ posts and 1200+ responses mentioned the campaign; they were full of inspiring stories and social support before, during, and even after the challenge.

green compass icon

Chart the course.
Look for ways to facilitate growth and reach new sectors of your population, then develop a communication plan. Join forces with internal experts to be sure you’re taking advantage of all available outlets. Be specific, with targeted messages. And remember: The earlier you start promoting, the better the impact. The HES Account Management Team has been around the wellness challenge block a few times, and they’re always willing to provide support and experience-based suggestions to help identify which promotional efforts will yield the most positive results for you.

blue icon of an ear and speech bubble

Listen to your population.
Does a certain wellness challenge create a buzz around the workplace? Go with it. If you find a campaign that gets participants enthused year after year, recognize it and give them what they want. But shake it up a bit, with new promotion techniques, live events, success stories, competitions and endorsements. Many HES clients run a favorite campaign annually or every other year for more than a decade, but it’s never exactly the same. HES updates and revamps popular programs so it’s easy to continue surprising and delighting participants.

Liked Most

Person holding autumn leaves

“Gathering leaves and watching my steps take me around the world.”

Great Wall of China in autumn

“Being able to compete with other Delta stations and seeing my teammates tracking progress as well; also loved the attractions — seeing the autumn foliage around the US.”

group of people with putting their hands together in teamwork

“Friendship, teamwork, creating a habit, having more energy, feeling proud of my team and myself, being happier and occupied, enjoying the outdoors, mindfulness.”

walking through autumn woods

“Camaraderie and competition… seeing people doing things for their health and wellness that they would not normally do because they are inspired.”

Three women standing together

“Participating with a team for the first time made the challenge more fun, as we could encourage each other.”

Take your participants on a walking tour of autumn’s most vibrant landscapes.

Walktober Autumn Wellness Challenge Logo
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