Some people love politics while others would rather have a root canal. Regardless, the campaign model holds several ideas you can use to strengthen your wellness program.
Set an election day. Every wellness program strategic goal should have its own election day — the day you determine whether you won or lost; some will be annual, while others will be longer term. Just as in politics, there’s much to learn from winning or losing, reaching the goal or falling short.
Grease the skids. The easiest way to engender support is to thank people for participating. Just as savvy politicians follow up with phone calls and handwritten notes thanking campaign workers, health promoters need to set aside time for reaching out personally to participants.
Get your message out. Successful politicians aren’t shy about repeating their message, over and over. Health promoters have a tendency to believe that sharing their vision once or twice means the population they serve actually knows it. That’s not true. Decide your main message — healthcare cost savings, productivity enhancement, valued benefit — then repeat it often, backed with supporting data from surveys and program evaluations.
Behave like the challenger. Although there’s no apparent “opponent,” don’t be lulled into believing you’re an incumbent for life, no matter how successful you are today. The next CEO, new competition, or rise in oil prices could be a threat to your program. Continue to build the business case for health promotion with successful services so you can weather any change in your organization’s political mood.