FREE EBOOK:
NOW WE’RE TALKING!

Transform Your Wellness Program With an All-Out Communication Strategy

Instead of adding to the list of responsibilities that already keep you busy, deepen your communication skillset with strategy and tactics that go to work for you. This book views the concept of “communication” in the broadest sense, including:

  • Program promotion
  • Social media marketing
  • Ongoing updates and reporting
  • Branding
  • Inbound marketing
  • Word-of-mouth
  • Event marketing
  • Champion mobilization
  • Program “sales.”

Consider it your user guide, chock full of tips and tricks that can make your program soar.

Now We're Talking Wellness Program Ebook

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About the Author

For more than 20 years, Bob Merberg has led the way in workplace wellness. His success is built on broad experience developing and managing well-being programs, complemented by his strategic communication expertise. This work is recognized nationally: The National Business Group on Health honored Bob’s program as sole recipient of its Special Recognition Award for Program Communication, citing his “innovative, technology-driven campaigns resulting in high employee engagement and continual support for a culture of health.” NBGH also honored Bob’s overall wellness program 7 times with its Best Employer for Healthy Lifestyles award.

An in-demand speaker at national wellness and healthcare conferences, Bob has been featured in Marketwatch, Human Resource Executive, and PC Magazine as well as countless podcasts and webinars. He focuses on applying evidence-based models to achieve transformational health, well-being, and business outcomes for employees and employers.

Bob is currently principal at Jozito LLC, where he provides customized well-being and communication consulting. He also partners with HES on a variety of program design and communication projects.

About HES

Our specialty is theme-based web and mobile well-being programs with engaging participant experiences and rich content — campaigns that are challenging, social, fun, and grounded in health behavior change science. It’s all we do… for more than 25 years. Organizations look to HES when:

Help Icon

They’re overwhelmed trying to build and support their own wellness challenges.

New ribbon icon

It becomes clear that participants are bored with the same old same old — they want new and different
campaigns each year.

Graph icon showing downward trend

They’re frustrated with other vendors’ challenges that over time result in declining participation.

About HES

Our specialty is theme-based web and mobile well-being programs with engaging participant experiences and rich content — campaigns that are challenging, social, fun, and grounded in health behavior change science. It’s all we do… for more than 25 years. Organizations look to HES when:

Help Icon

They’re overwhelmed trying to build and support their own wellness challenges.

New ribbon icon

It becomes clear that participants are bored with the same old same old — they want new and different
campaigns each year.

Graph icon showing downward trend

They’re frustrated with other vendors’ challenges that over time result in declining participation.

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