Richard has been walking each day; he’s swapped out a daily soda for water, is eating more vegetables and fewer sweets. He’s lost 6 pounds, is less stressed, and is feeling fantastic. But last Thursday, he arrives to work feeling grumpy after a lousy commute. While putting his healthy lunch in the break room fridge, he sees a box of pastries on the table… apple fritters, his favorite. Having practiced the STOP technique as part of his mindfulness meditation routine, he immediately uses it:
Marketers have lots of analogies for initiating a product or service: it feels like giving birth, or sending your kid off to school for the first time, or launching a ship and hoping it won’t be the Titanic. If you’ve ever designed and promoted a completely new wellness program, you know what they mean.
Here are 5 keys to increase your chance of a successful experience instead:
Looking for books to inform, inspire, and energize you… personally and professionally? I'm always on the lookout for good nonfiction, especially in lifestyle health and behavior change science, workplace well-being, personal growth, writing skills, and what inspires others. Here are my top picks for wellness pros this year:
Not a month goes by we’re not dazzled by the talents of wellness managers we have the good fortune to work with. It got us thinking about what sets the best apart from the rest. Here’s a partial list. Amazing wellness leaders…