Every other month Special-Lite employees eagerly gather around a revolving drum in hopes their name will be drawn to win a prize. The lighthearted Fit Ticket raffle encourages the 120 employees of this Decatur MI door and partition manufacturer to participate in wellness initiatives and activities.
Stacey Hollenbeck (Environmental, Health, & Safety Manager) explains, “We’ve placed a Fit Ticket value on virtually all wellness-related activities. Depending on the activity, employees can earn anywhere from 1-25 tickets for preventive physicals and a variety of health screenings such as prostate or gynecological exams, biometric screenings, and dental cleanings. Participation in community and charity events is typically worth 5 tickets. Quitting tobacco use for 6 months is worth 25 tickets.”
You work hard to offer top-notch, engaging wellness programs and services — so why don’t more people participate… is it something you said? Maybe.
How you communicate about your workplace wellness program shapes perception — and, like it or not, perception is reality. Traditional bulletins containing just the facts are boring. Heavy-handed or patronizing messages are offputting. Instead, use lessons from self-determination theory (SDT) to carefully craft communications that appeal and inspire.
Feed the Needs
In Why We Do What We Do (Penguin, 1995), researcher Edward Deci explains SDT principles. To be self-motivated for any task, people need a sense of autonomy, competence, and interpersonal connectedness. Daniel Pink addresses some of the same concepts in Drive: The Surprising Truth About What Motivates Us (Riverhead Books, 2009). Pink points out that “only engagement can produce mastery (competence) — becoming better at something that matters.”
Design your wellness program to support autonomy, competence, and connectedness:
If you want to encourage healthier eating patterns, promote nutrition services directly, right? Not necessarily. Sometimes it’s more effective to adjust your aim toward another target. Here are some examples.
Nutrition for Men