by Beth Shepard   Beth's profile on LinkedIn  

Women's Heart Health

As American Heart Month wraps up and we see fewer #GoRedForWomen and #GoRedSelfie tweets, will interest in women’s heart health fade until next February? Workplace wellness and HR pros can make sure it doesn’t — by moving beyond “wear red” promotions and heart-smart vending options to make big strides toward a heart-friendly work environment year-round.

Recent news items underscore the influence of stress and how meeting dynamics play a role in job stress. Together, they point to a need for employers to understand and address:

by Dean Witherspoon   Dean's profile on LinkedIn  

There are multiple paths to wellness program success, but in our work with hundreds of managers over the years some recurring themes in their approach have appeared. Though not universal or all-inclusive, here’s what we see often:


  • Outside interests. Typically, successful wellness leaders have deep interests — which vary widely — beyond the industry, where those experiences come back to support or inspire their work.
  • Reflective, introspective time. Often paired with their exercise or meditation time, we’ve heard many managers say they take time (5-30 minutes) almost every day to just think of nothing or anything, without outside stimulus. If they rush through their day completing one task after another, fatigue sets in — leading to lower-quality decisions and work product. Unplugging sort of reboots their reserves.
by Dean Witherspoon   Dean's profile on LinkedIn  

We make our living selling award-winning online wellness campaigns and have developed a successful formula for attracting new participants and keeping them involved. Our ultimate goal is to keep them engaged long enough to experience the benefit, then maintain the behavior change on their own — with a booster shot now and then.

Here’s a checklist for designing (or purchasing) your next campaign:

by Dean Witherspoon   Dean's profile on LinkedIn  



Show a positive ROI for your wellness program and you’ll never need to worry about having your budget slashed or losing your job.

It makes total sense; why would a department that makes money (that’s what a positive ROI means) for the organization ever have its budget cut? Because management has never, and will never, believe it. May be a nice thing to highlight in your annual report when the company is raking in profits, but an industry downturn will shrink your wellness program faster than you can say Ron Goetzel.